Storytelling and it’s impact on the world

Storytelling: by its exact definition is writing and telling stories. This is incredibly simplistic and something we do every single day, be it through verbal or written communication with our friends and family, social media updates, among other endless methods. We do not go through one day without being told or telling a story. Have […]

3 Lessons I’ve Learned in Marketing So Far

Marketing is one of the broadest and most ever-changing industries today. What we know now may change and progress tomorrow and we have to always be revising our strategies to keep up with our competitors. As scary as that may seem, it is also incredibly exciting. It paves a way for continual growth, innovation and […]

Turning Dreams into Reality

Let me start by saying: it took me years and years of self doubt, failure, tears, large tubs of ice cream and short hair cuts to realize that nothing can change in your life unless you put in the effort to do so. I feel like, around the age of 25 (the quarter life crisis […]

Going to the theatres in 2018

When movie theatre history begun, theatres looked very much like the theatres in Toronto that currently have plays, musicals and broadway shows. There were balconies and elevated levels, with the main levels selling for more because they offered more comfort for movie goers. There was only one auditorium and all floor seats were at the […]

Mental health in the workplace

Making sure a business is successful is the number one focus for any business owner and manager. Success can ultimately be determined by three things: profit, consumer satisfaction and company growth. But, these three factors come to fruition by the staff working at the company and their ability to function and do their jobs at […]

Business in Sports vs. Loyalty

With the most recent Demar Derozan trade from the Raptors to the Spurs, there was a lot of buzz around conversations that happened in the off season, particularly around Derozan being told he would not be traded while in Las Vegas. But as we know, that is exactly what happened, with Raptors President Masai Ujiri […]

What I learned as a background actor on set and off

Being an actor on set regardless of your character or position, is one of the most exhilarating and liberating experiences you can ever have. I learned more about myself in those hours than I’ve learned in a lifetime. I learned how to be patient, how to be in the moment and how to have fun […]

Do business with your heart, not your head

In this day and age, the focus of almost everything is to engage and awaken human emotion. Everything from marketing, to film, to what we eat, to where we shop, is meant to invoke something, whether it is sadness, happiness, disgust, sympathy or satisfaction. If you do not give the customer something to feel, you […]

And the Oscar goes to…

Oscars 2014. Probably the best award show I have seen in a while. It was well organized but spontaneous, fun and the speeches were impeccable. There were also crucial moments that made the Oscars memorable this year and I want your take on them. Let’s begin with the most talked about: Leo being left without […]

Movie magic

What does the entertainment industry and PR have in common? Me. I became part of the PR and corporate communications school world not more then a month ago and I already feel overwhelmed with happiness that I finally have found a stable and desirable path in my life. The love for the entertainment industry though, has been carried […]